This British supermarket chain specializes in selling frozen foods, ready cooked meals, and organic vegetables. They also have a wide variety of non-frozen products such as meat, daily, produce and some dry consumer goods as well. The founder of Iceland supermarket was Malcolm Walker who in 1969 opened the first store, and today in the United Kingdom alone they have more than 800 stores. There are also other stores outside the UK in countries like Spain and Portugal. Due to their excellent services they have received several awards from Quality Foods awards, papa industry awards, International Cheese Awards Nantwich, British Frozen Food Federation (BFFF) Awards, The Grocer Own Label Food & Drink Awards, Good Housekeeping Institute Endorsements, and Super Meat & Fish Awards in the year 2015 and 2016 alone. Irrespective of all that every business has its merits and demerits as well based on actual customer reviews.
- You can get products being sold in very big packs thus increasing the quantity and no price changes.
- The products as well have reduced at prices making it one of the few affordable places to shop in
- They have high-quality products with fresh and tasty food available
- They are very reliable when one dials a delivery. The delivery staffs are also very polite, and products are well packaged
- They have well-trained staff in their stores who are always present to assist customers with whatever they need
- If you shop goods worth £35 the delivery is free
- They have stocked a variety of items rather than similar items but different brand
- Sometimes what is advertised on offer may end up being out of stock
- They have few cashiers hence you might wait forever to be served
- Not always that you may find fresh food
- Top management in the supermarkets such as supervisors and managers of supermarkets sometimes they can be rude and unprofessional
- Their meat especially chicken might not be fresh and smells
- They sometimes run out of stock on some products
- They have a few grocery options